our story

Timeless illustration.
Literary whimsy.
Artisanal quality.

our story

Timeless illustration.
Literary whimsy.
Artisanal quality.

welcome to the world of good juju

In this wondrous world, you will find an enchanting array of harmoniously illustrated paper goods and gifts that kindle your heart-felt sillies, your warm and fuzzies, and LOTS of ooo-la-la’s. Slow down, take a moment for yourself, and feel all the feelings - because that’s what good juju is all about! Enjoy!

the beginning

Putting the “Juju” in Good Juju Ink

Meet Juju. As a kid, Juju liked to make pretty things. And connect with people. And make people laugh. Fast-forward to 2014. Hearkening to her childhood desires, Juju created Good Juju Ink, a high-end stationery business based on her timeless illustrative style, a strong belief in the power of the handwritten note, and a commitment to delighting people with wildly delightful products. Pretty things. Connecting with people. Laughter. Juju’s products espouse a sense of childlike wonder in each of their recipients and promote positivity in a world that all too often seems to promote the opposite. Good Juju Ink is devoted to spreading good juju. One illustration at a time.

our mission

Spread as much Good Juju as Humanly Possible

Illuminate the magical potential of
every day by making magical,
everyday items.

Make goods that facilitate
connection (to ourselves +
to others).

Make goods of heirloom
quality that are treasured
and held onto.

Make goods that make you
feel something.

Make goods that celebrate the vast and
shared spectrum of human experiences.

Enchant our customers, employees, and friends with neverending elements of wonder and surprise.

our mission

Spread as much Good Juju as Humanly Possible

Illuminate the magical potential of
every day by making magical,
everyday items.

Make goods that facilitate
connection (to ourselves +
to others).

Make goods of heirloom
quality that are treasured
and held onto.

Make goods that make you
feel something.

Make goods that celebrate the vast and
shared spectrum of human experiences.

Enchant our customers, employees, and
friends with neverending elements of
wonder and surprise.

giving back

When you treat yourself to some brand new Good Juju, you’re ALSO giving a gift to the world around you. Here at Good Juju Ink, a portion of ALL proceeds goes towards supporting the charitable works of some pretty fantastic nonprofit organizations, including:

current initiatives

Wait, there's even more good juju?

18 MILLION THANKS

Supporting frontline workers during Covid-19 

In April, alongside 13 other stationery companies, we launched 18 Million Thanks , a campaign encouraging people to send handwritten thank you notes to America’s 18 million healthcare workers on the frontlines of the Covid-19 pandemic. Since then, 50+ greeting card companies and 60+ hospitals have partnered with us, and together we’ve inspired people to send more than 10,000 handwritten thank you notes to these heroes

learn more

sustainability

Cutting back plastic

For decades, plastic packaging has been the norm when it comes to greeting cards, gift items, and more. That needs to change. At Good Juju Ink, we are constantly thinking about how we can reduce our plastic footprint, and we’re starting with our top seller, greeting cards. By the end of 2021, we are committed to removing plastic sleeves from all of our greeting cards, and we’re actively figuring out how to phase out plastic from our other categories, too. If you have other good ideas to reduce our plastic footprint, please let us know, as we’re always looking to do better!

as seen in

These folks think we’re pretty ok. Teehee.