What Is Good Juju?
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Magic
Everyone needs a bit of magic. ESPECIALLY grown ups. From our whimsical packaging, to our fun customer surprises, to our richly-nuanced, hand-drawn products—everything at Good Juju Ink is coated in a layer of wondrous (some might even say ‘wizardly’) intention. See the world through the eyes of your inner child, through a lens that relishes mystery and seeks to enchant at every opportunity.
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Connection
We are a distracted bunch, aren’t we? Desperately caught up in life's hustle and bustle. Don’t worry, we understand. We’re human, too. And that’s the point. We're HUMAN, and we NEED each other. Connecting in a thoughtful and personal way is what we LIVE for. By creating products that celebrate the spectrum of human experience, we aim to soothe life’s inevitable growing pains and inspire connections amongst us all. We hope you’ll sit down, find that special pen that makes your signature sing, and tell someone you’re thinking of them this week...
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Story
Poet Muriel Rukeyser once said, “The universe is made of stories, not of atoms.” Good Juju Ink believes strongly in the power of narrative. Our illustrations are not just empty scribbles but rather, frozen snapshots of tiny stories evoking some element of the human condition. We love to use our recurring animal characters (and a few human ones too), like Juju the Elephant.
